Know the clear goals of your video.
Grab as many examples as possible of what you like and don’t like before getting quotes from vendors.
Find the appropriate media company or freelance provider.
Be sure to:
- Review their reels. You want to be able to compare one company’s reel to others in their specialty. Do the skills measure up in the work showcased?
- Ask for references. While online recommendations are great, nothing beats having a client reference you can call and hear about the experience for yourself.
Research appropriate pricing bids, and make sure you aren’t getting taken advantage of during the process.
- Keep an open mind. It may take two different companies to get the job done. For example, you may need to hire a scriptwriter first, and then go with a production company to bring your script to life.
- You may find what you are looking for by simply performing a Google search, i.e., “Production Houses in NYC” or “Animators in Wisconsin,” but know there are also production companies that can match you to qualified, available vendors within minutes- you just have to ask.
Make sure they are insured.
Protect your production—better to be on the safe side early on than regret it later.
Don’t pay upfront.
Paying half at the start of
project and half upon completion or by one-thirds (1/3 at start, 1/3
mid-project, 1/3 upon completion) is standard.
Have a deadline.
Ensure it is mutually agreed upon,
in writing and clearly outlined. Make sure to add an addendum any time
something is removed, added on or changed that may affect the cost of
the production.
Make sure you request the raw files along with the final deliverable of the finished product.
You may want to add elements to your site or future promotional materials down the line.
Make sure you own the rights to your video.
There
should be verbiage in contract stating this, make sure they only use the
footage in their own promotional reels, not for other projects (unless
you don’t mind).
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